By Mike Kaput
reproduced from hubspot
Did you know that more than 42% of the world population is on social media?
With a growing number of people connecting to social networks, having a social media strategy is vital to your digital marketing success in 2019.
You probably already know that a lot of time and effort comes with successful social media management. It’s not uncommon for digital marketers to spend hours a week just on drafting content; monitoring, analyzing, creating reports; and managing paid social ads.
As you focus on some of the more mundane tasks related to social media, you might find that you’re losing valuable time that you could use to plan out enticing multimedia campaigns or work on bigger, more productive marketing projects.
But, what if a machine could take over some of your tasks and free you up to dive deeper into the more creative areas of social media strategy?
In 2019, there are a number of artificial intelligence-driven programs that can vastly improve how we use social media for marketing. And, they’re actually somewhat affordable to implement.
As the Director of Marketing AI Institute and a senior consultant at PR 20/20, I’ve frequently written and spoken about AI implementation. I’ve also worked with marketers to understand, adapt, and pilot artificial intelligence to increase revenue and reduce costs.
Throughout my career, I’ve learned a great deal of where marketing and AI can intersect. I’ve found that social media is one area where this technology can be implemented in many marketing strategies.
First of all, most of the social media platforms we know and love already use AI to improve our experiences as users. For example, Facebook uses machine learning to recognize your face in photos, Snapchat hosts AR filters, and LinkedIn uses AI to parse mountains of data and recommend jobs you might be interested in.
But you don’t have to be the CEO of a major social platform to implement AI. As marketers, we too can use AI software to dramatically speed up and streamline our social media strategies. There are also three prominent use cases where AI is especially valuable: Creating basic content, data analysis, and ad management.
In this post, I’ll walk through each use case and the tools that can help you with each.